Business Events & Delegations in China

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Business events and delegations in China

We organize fully managed business programs in mainland China for delegations and executive teams – from the airport pickup to the post-trip report. Your team focuses on the meetings; everything around them is handled.

Roman Verzin, Founder of USG
Built by Roman Verzin Founder & CEO · Trading and consulting businesses in Hong Kong, China and Singapore.

Why go

Reading about China is one thing.
Being there is another.

Most of what a management team knows about the Chinese market comes from reports and headlines. Decisions made on that basis run on assumptions, and the assumptions are often years out of date. A week inside the market replaces them with what your people see with their own eyes – how the factories run and what Chinese partners expect from you.

That is what these programs are for. We open the doors and handle everything on the ground, so the trip produces working relationships and first-hand judgment, instead of another folder of brochures.

The formats

Three ways to run a China program

Every program is custom-built around your objectives, but most start from one of these shapes.

Educational tour session with Chinese industry experts
Focus: education

Educational tours

A structured learning program for executives and business schools: lectures from China’s industry experts, combined with visits to the companies they talk about. Theory in the morning, the real thing in the afternoon.

Corporate tour group at a Chinese technology company headquarters
Focus: experience

Corporate tours

Company-level immersion: your team visits the headquarters of companies like Alibaba or TikTok and meets the people who run them. The point is seeing how Chinese innovation works from the inside.

Business mission delegation at a Chinese trade exhibition
Focus: network

Business missions

Direct market access anchored to a major trade fair – Canton Fair in Guangzhou is the classic choice. We add face-to-face meetings with manufacturers and introductions to the industry associations that matter in your sector.

A separate format

Executive meetings with specific Chinese companies

Sometimes the goal is not a program – it is one meeting with one company. Chinese companies rarely agree to meet a foreign party they don’t know; the introduction has to come from someone they already trust. These meetings run through our own long-standing contacts in China.

For that to work, we need a thorough brief first – what you want from the meeting and why it is worth the other side’s time. Our contacts risk their own reputation with every introduction, so we only take this on when the meeting has a real chance of being substantive.

Past programs

Where our groups have been

We have run programs for groups from the Middle East, Central Asia, and Eastern Europe – trade missions, industry associations, corporate teams, and private sourcing groups. A typical program runs five–seven days and starts from ten participants.

Every itinerary is shaped by the group’s commercial objectives. The focus is business outcomes – supplier shortlists and working relationships your team can follow up on.

How it works

From a call to a confirmed program

The same path runs on every program, whatever the format.

1

Brief and objectives

We start with a call: your goals, target sectors, group size, and dates. Then we come back with a draft program that matches them.

2

Program and approvals

We request factory access and confirm the meetings, then build the day-by-day itinerary. You review and approve the final program before anything is booked.

3

On the ground

Hotels, transport, interpreters, and visa support – our team handles the logistics and accompanies the group through the whole program.

4

After the trip

You receive a summary report with contact details from every meeting and the agreed next steps, so the work continues after everyone flies home.

For partners

For partner organizations

Many of our programs run in partnership: a chamber of commerce or a business school recruits the group in its home country,
and we run the China side – the program itself and everything on the ground.

If you bring delegations to China and need a partner inside the market, talk to us.

Start the conversation

Let’s plan your China program

Tell us your objectives, dates, group size, and sector. We come back with a draft program and an honest view of what is achievable.

Discuss your event →